A word from our regional manager about our expansion into the UAE and MENA region.

At JARO Distribution, we have built a strong foundation across Europe by connecting trusted suppliers and buyers through smart distribution and reliable execution. As our business continues to grow, we’ve set our sights on the Middle East and North Africa (MENA). A region with vast potential and a rapidly evolving demand for consumer electronics.

With the MENA consumer electronics market projected to rise from USD 73.5 billion in 2024 to USD 107.7 billion by 2030, the opportunity is both clear and compelling. Dubai serves as the ideal gateway for this expansion: strategically positioned at the crossroads of Europe, Asia, and Africa, the city offers world-class logistics, advanced warehousing infrastructure, and access to free zones.

By establishing operations in Dubai, JARO aims to leverage this infrastructure to create a new operational hub, enabling faster delivery times and improved access to key regional markets.

“By combining our European distribution model with Dubai’s regional advantages, we can deliver greater efficiency, reliability, and authenticity to the market,” said Pierre Misdorp, Regional Manager overseeing JARO’s Middle Eastern operations. “Our goal is to bridge global supply and regional demand, building long-term partnerships and setting a new benchmark for transparency and performance across the MENA region.”

This expansion reflects JARO Distribution’s vision to be a trusted partner connecting global brands with regional markets, fostering stronger trade relationships, and contributing to a more connected and sustainable consumer electronics ecosystem.